Carlson Marine, an authorized Mercury Marine Sales & Service Center located near Toledo Bend and Sam Rayburn for 40+ years.
FACTS ABOUT JOHNSTON FISHING
In a typical year, Stephen comes into contact with countless numbers of people creating millions of consumer impressions for sponsor products. This is done through:
Competitive Fishing - 400 competing anglers and co-anglers on average per tournament are encountered between registration, tournament meetings, boat launching, and weigh-ins. Sponsors and their products are promoted through jersey logos, word of mouth, sampling, demonstrations, and distribution of literature.
Many weigh-ins are video streamed live on the Internet with an average viewership numbering in the millions. Sponsors are promoted through on-stage interviews to this ever growing population of fans.
Guide Trips - 600 guide clients on average per year are encountered between Stephen's personally handled guide trips and those booked through his business, Johnston's Guide Service, fishing with contracted guides.
Outdoor, Boat, and Sport Shows - Approximately six shows per year are participated in by Stephen. Shows range in attendance from 5,000 to 150,000 and are geographically located in Texas and Louisiana, as well as across the country.
Media Features (Print, Radio, Television) - Features are performance and relationship driven. Stephen has been featured in and/or contributed to a variety of print, television, and radio media and strives to build media relations for future exposure.
Seminars and Speaking Engagements - Stephen conducts seminars and speaking engagements/appearances on behalf of sponsors to educate attendees about sponsor brands and products. He works with regional sales managers and dealers to set up and host these events.
The Internet - www.JohnstonFishing.com works to promote both Stephen as a professional angler and his business, Johnston’s Guide Service, as well as to promote his sponsors and links out to their individual corporate websites.
Social Media - Facebook and Instagram are used to maintain contact with the public and allows fans, clients, and sponsors an interactive way to communicate and learn more about happenings, tournament results, events, sponsor news etc.
Mobile Marketing - Mobile Marketing gives sponsors exposure over the road and on the water through solutions as simple as a logo sticker, or a full vehicle, or boat wrap. Millions of consumer impressions are made each year with an average of 24,000 highway miles driven annually